Let the family business regain its glory
Our founder Mr. Xing's father started selling candles at the age of 27. It took him 3 years from distribution to production, and another 14 years from a small workshop with 5 people to a factory with around 320 people. In 2010, it reached its peak with an annual output value of over 250 million yuan. At that time, we mainly used white candles, but after 2012, we added tealight candles, with the main markets being Africa and the Middle East. But with the increasing number of people using electricity in Africa, our market is slowly disappearing. By 2015, we had only about 30 people left and our output value had dropped to only 20 million RMB
In 2012, our founder, Mr. Xing, who was also 27 years old, gradually took over the family business. At the beginning of its establishment, Mr. Xing set himself the goal of making the family business shine again and even more. Although our current revenue is not as high as when we were at our peak, our profit margin is already more than three times that of our peak.
The strategic direction set by Mr. Xing in 2012 is to become a leading merchant in the segmented field
The marketing strategy has also changed from waiting for guests to Internet plus+exhibition+visiting guests+foreign sales companies.
Our product positioning has changed to the mid to high end market, winning customers with product quality
Our mission is to build TaBo into an industry benchmark enterprise with first-class products, technology, management, and brand
After more than ten years of effort, we have gradually formed four advantageous products: 1. Beeswax candles. We are the only manufacturer in China that produces candles using pure beeswax, and our brand has gradually been recognized by industry insiders. 2. Daily candles, especially tealight candles, stick candles, and column candles, we only serve customers who prioritize product quality. 3. DIY candles, we are currently the largest DIY candle manufacturer in China. 4. Aromatherapy candles, we mainly specialize in customization, using natural bean wax and coconut wax as the main materials, advocating the concept of environmental protection and nature
In the next 5 years, our main tasks will be to: 1) refine our products to ensure more stable quality, smoother supply, and greater customer recognition; 2) establish our sales company in Europe and America to help us better serve our customers. 3. Optimize our supply chain and explore the possibility of building factories in Southeast Asia.
